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HubSpot Specialist

Location: Navi Mumbai, India

Job Description:

  • 2-3 Yrs Work Experience in working with HubSpot Marketing, Sales & CRM tools.
  • Should be fluent with Campaign design and execution across omnichannel in multiple platforms including, but not limited to subscribers, partners, customers, etc.
  • Measuring success and iterating to optimize further, and take key learnings onto future campaigns.
  • A/B testing web pages, landing pages, CTAs, and lead pop-up forms, where needed to quantify experimentation and support ideas.
  • Buyer journey implementation: It involves creating buyer personas and workflows to convert visitors, subscribers, and offline contacts into sales/marketing qualified leads (SQLs) by passing them through various qualification stages using the right content.
  • Plan, execute, and measure all the email and drip campaign initiatives.
  • Optimize content, test CTAs, and report on performance.
  • CRM analytics and reporting: Providing detailed analytics about the performance of every campaign, blog, landing page, and sales conversion using CRM’s / HubSpot’s analytics tools, spreadsheets, knowledge of WordPress.
  • Audit and manage all contacts and marketing lists which include those uploaded by sales, from external databases, and from Social channels.Work with global sales, customer success, and partner teams to implement lead workflows for effectively managing the inbound leads, customer pil/ ots, and partner qualified leads (PQLs).
  • Manage the integration of other tools like social scheduling tools, web analytics tools, and BI tools with the core CRM Hubspot.
  • Qualifications Minimum 2-3 years of experience in a combination of marketing and technology roles. Experience with implementing campaigns and workflows on tools like Hubspot, with web development, conversion optimization, A/B testing, and design management.
  • Experience with B2B technology product marketing, content writing, and a good understanding of the inbound marketing philosophy are pluses.
  • Good knowledge of website analytics tools-  (Google Analytics, SimilarWeb, SEM Rush, WebTrends).
  • Experience operating in a global company with remote management is a plus.
  • Attention to detail is a must-have
  • Education & Language-  Bachelor’s degree in Marketing/Engineering or Technology (preferably Computer Science or Information Technology).
  • Must speak, read, and write fluent English.

Educational Qualification & Work Experience:

  • The Candidate will be required to work internally in setting up Sales & Marketing Campaigns on HubSpot for all the Existing & Prospective Clients in HubSpot.
  • Creating Landing pages for the campaigns, Pop-Ups, CTA Tabs, Scheduling Email Drip Campaigns.
  • Create Client Personas and Develop and Manage List Segmentation to Nurture the Clients through Targetted Email Drips.
  • Work on Developing Content Pages on Hubspot Linked to the Parent Website in the form of Resources, Blogs, Go Live Stories, Project profiles, News Pages.
  • A/B testing of HubSpot Sales & marketing assets and evaluating the performance of every campaign.
  • Reporting & Analytics to locate findings and deploy measures to optimize the Lead Conversions paths and Assets.
  • Proficient in English Speaking & Writing.

Other Competencies:

Good Working Knowledge of Sales & Marketing Tools of HubSpot, WordPress, Google Analytics, SimilarWeb, SEM Rush, WebTrends. Campaign Set-Up, Execution & Management on HubSpot & LinkedIn.
Certifications – HubSpot Inbound Sales, HubSpot Marketing, Adwords, Google Analytics, HubSpot Content Marketing.

Roles and Responsibilities:

Industry Software Services
Functional Area Marketing Automation
Salary Confidential
Role Category Hubspot Specialist
Keyskills Hubspot, Mailchimp, Wordpress, SEO, SEM, Google Analytics, Google Adwords, SEMRush
Employment Type Permanent Job, Full Time
Location Navi Mumbai, India

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